This past June, the MK Battery team attended the VGM Heartland Conference. The Heartland Conference gave us opportunities to learn and share knowledge, network with peers and have some fun while doing it! We want to share our experiences and provide an understanding of what the Heartland conference was like for all attendees.
What is the VGM Heartland Conference? It is an annual conference that is held to bring VGM members and suppliers together. It is a 3-day event that offers educational presentations on topics like rehab, marketing and business leadership. MK Battery is a proud sponsor of the Heartland Conference and has been for many years.
Starting on Monday, our day was full of events. There was the Van G. Miller Memorial Golf Tournament, educational sessions, networking events, a hog roast, and fireworks! Some of the topics covered in the sessions related to rehab and power standing mobility, retail sales as the foundation to operating a profitable business, and a session about optimizing the employee experience.
Exhibit hours began on Tuesday and, after listening to a great keynote speaker, we were able to connect with other manufacturers and providers at our booth. The educational topics included; learning to define value-based care from a physician's perspective, how HME providers can help to ensure quality care, and the strengths and weaknesses of the HME industry.
Wednesday was the final day of the conference. Topics highlighted in Wednesday’s educational sessions included responsibility and accountability relating to managing your team, cybersecurity, and leadership lessons from women leaders. Creating and sustaining the right environment for our team is essential, so it was great to hear and learn more about leadership and effective strategies. We were also able to continue interacting with other attendees at our booth, providing industry knowledge to many new to the industry.
Overall, our team had a great experience at the VGM Heartland Conference. We are so grateful for the opportunity to reconnect with manufacturers and customers after so much time apart! If you are in need of a product or resources, visit our website or contact us.
